The New Parent Media company has unveiled its plans to launch a Toddler magazine, with 100% editorial devoted to toddler topics, including healthy development, travel, food, toys, must-have gear and fun. With more than 4 million US births in a year, the number of households with toddlers ages 1 to 4 is a large, underserved segment of parenting market. Toddler magazine will be launched in April 07, with a frequency of 4X per year. Launch circulation base is 350,000 per issue and primary distribution will be through pediatricians who need to submit written requests for the magazine. Toddler will also be sold on newsstand with a $3.95 cover price.

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Tommee Tippee, United Kingdom's well-known baby product brands, plans to foray into India, to cash in on the booming market. Nish Kankiwala, Chief Executive of its parent company Mayborn told: "there is no global super-brand for babies, apart from nappies. I think Tommee Tippee has the potential to be one." The company hopes to make the most of the fragmented baby product market, in both India and China.

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